Sr. Product Manager

Marketing
Eagan, MN
Position Overview

Provide product management leadership to cross-functional development teams. Put customers at the center of development projects by maintaining a strong understanding of needs and the market. Collaborate cross-functionally to ensure that products are differentiated in ways that reinforce our brand-level value propositions. Leverage strong product marketing fundamentals to assist decision making in project prioritization and innovation processes. Keys for success will be a demonstrated ability to collaborate cross functionally, demonstrated market and product knowledge, an ability to support a recommendation with data, and strong communication skills.
 
Essential Job Functions
 
Product Development Leadership (65%)
• Provide marketing leadership to cross-functional development teams, ensuring that the customer stay at the center of the project
• Mentorship of junior team members on marketing, product development, etc.
• Proactively work to build relationships cross-functionally, ensuring collaboration and a shared understanding of the customer and market
• Represent Voice of the Customer through a Stage-Gate product development process
• Ensure project teams quickly reach decisions that help balance customer and business objectives
• Translate product launch core benefits to inform successful go-to-market strategies
• Ownership of pricing strategy for each new product launch, with assistance of Pricing Department
 
Product Line Strategy (15%)
• Develop and substantiate a point of view on how to generate incremental growth, in line with the product strategy for an assigned category
• Actively participate in portfolio level project review and selection process
• Draft business cases to support growth opportunities and inform decision making
• Gather customer and market needs, including synthesizing market research data, market, and competitive trends; monitor and manage product option sales information
 
Product Expertise (15%)
• Act as internal expert on assigned products and/or focus areas
• Ensure product differentiation and value are represented consistently at all customer touch points
• Create core content that accurately communicates product differentiation
• Maintain thorough understanding of competitive product line strengths and weaknesses
 
Marketing & Sales Support (5%)
• Support departmental improvement initiatives
• Input into monthly & annual planning, forecasting, and goal-setting
 
General Competencies
 
• Curiosity for ideas
• Demonstrated leadership ability
• Innovative thinker
• Resourceful
• Customer Focus
• Solution Oriented
• Communication
• Critical/Analytical Thinking
• Detail Orientated
• Project Planning
• Time Management
• Teamwork
• Accountability
• Builds Trust / Integrity / Ethical Behavior
 
Knowledge / Skills / Abilities

• Passion for product and product development
• Ability to distill information into insights and strategic recommendations
• High energy, self-directed, highly confident, and self-motivated
• Desire to collaborate and focus on making teams successful
• Strong presentation skills and an ability to communicate at all levels of the organization
• Ability to juggle multiple priorities and make things happen in a fast-paced, dynamic environment; bias for action
• Solid understanding of basic business fundamentals
• Familiarity with market research methods and uses
• High level of proficiency in MS Excel and PowerPoint
• Ability to travel, including some overnights (approximately 25%)
 
Accountability Measures

• Establish and achieve new product contributions to revenue growth/profitability goals
• Input into creation of a solid 5-year product line plan for assigned category
• Demonstrated ability to informally lead teams to successful result
• Demonstrated competence in product strategy as well as product development
 
Education / Experience
• Bachelor’s degree in business or marketing
• MBA with a marketing emphasis is highly desired
• 5+ years of related and successful work experience in new product development and product portfolio management
 
 
This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee.
EOE