Product Manager

Marketing
Eagan, MN
Position Overview

Be a product-passionate collaborator by acting as a key resource on assigned products – both internally and externally. Put customers at the center of development projects by maintaining a strong understanding of needs and the market. Collaborate cross-functionally to ensure that products are differentiated in ways that reinforce our brand-level value propositions. Leverage strong product marketing fundamentals to assist decision making in project prioritization and innovation processes. Keys for success will be a demonstrated ability to collaborate cross functionally, demonstrated market and product knowledge, an ability to support a recommendation with data, and strong communication skills.
 
Essential Job Functions
 
Cross-Functional Product Development (75%)
• Provide marketing support to cross-functional development teams
• Represent Voice of the Customer through a Stage-Gate product development process
• Ensure project teams quickly reach decisions that help balance customer and business objectives
• Translate product launch core benefits to inform successful go-to-market strategies
• Ownership of pricing strategy for each new product launch, with assistance of Pricing Department
 
Input into Product Strategy (10%)
• Develop and substantiate a point of view on how to generate incremental growth, in line with the product strategy for an assigned category
• Actively participate in portfolio level project review and selection process
• Gather customer and market needs, including synthesizing market research data, market, and competitive trends; monitor and manage product option sales information
 
Product Expertise (10%)
• Act as internal expert on assigned products and/or focus areas
• Ensure product differentiation and value are represented consistently at all customer touch points
• Create core content that accurately communicates product differentiation
• Maintain thorough understanding of competitive product line strengths and weaknesses
• Heavy input into long-range product plans
 
Marketing & Sales Support (5%)

• Support departmental improvement initiatives
• Input into monthly & annual planning, forecasting, and goal-setting
 
Knowledge / Skills / Abilities

• Thinking & Deciding:
   o Curiosity for ideas; resourceful; solution-oriented; critical/analytical thinking
   o Possesses a natural ability for learning quickly and understanding technical information
   o Ability to form and support recommendations based on relevant data/information
   o Solid understanding of basic business and marketing fundamentals
• Achieving:
   o Passion for product and product development
• Relating to People:
   o Dynamic ability to collaborate with an core focus on making teams successful
   o Strong presentation skills and an ability to communicate at all levels of the organization
   o Customer focus
• Managing Work:
   o Ability to work autonomously and with minimal direction
   o Ability to juggle multiple priorities and make things happen in a fast-paced, dynamic environment; bias for action
   o Detail-oriented; time management; accountable
• Managing Self:
   o High energy, self-directed, highly confident, and self-motivated
   o Builds trust; integrity; ethical behavior
• High level of proficiency in MS Excel and PowerPoint
• Ability to travel, including some overnights (approximately 25%)
 
Accountability Measures

• Effective execution of product development process
• Establish and achieve new product contributions to revenue growth/profitability goals
• Effective follow through on product launch execution
 
Education / Experience

• Bachelor’s degree in business, marketing, engineering, or a related field
• 1 to 4 years of related and successful work experience in product development
 
This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee.
EOE