Senior Product Marketing Strategist

Marketing
Eagan, MN
Position Overview:
This position is responsible for providing leadership and management of Go-To-Market strategies and processes to execute against business’ short and long-term goals and to effectively reach our target audiences and segments. This position must ensure go to market strategies for product launches are consistently implemented across segments at national, regional, and local levels. The Senior Product Marketing Strategist collaborates with the VP and directors of New Ventures, R&D, Marvin Design Lab, VP of Marketing, Director of product management, product managers, sales leadership and various functional areas within Marvin (customer service, IT) and business unit(s) to drive collaboration and alignment of Go to Market strategies for product launches, including holding team associates accountable to the goals of the product launch including execution and measurable KPIs. This role is a key contributor in building out process(es) for the company, as needed, across various functional areas of the business. This position is best suited for a team member who is willing be comfortable working in the gray at times, knowing that the job is likely to evolve as the needs of the business change and grow.
  
Essential Job Functions:
Planning and Strategy (45% time allocation):
• Act as the evangelist and subject matter expert on Go-To-Market strategy and process in support of product launches, new ventures projects & acquisition integration.
• Develop and deploy a process of GTM for product launches, in collaboration with various functional areas of the broader Marvin enterprise.
• Continue to monitor and assist as the process evolves and work with the teams to pivot when needed
• Lead cross-functional planning and budgeting against strategies to ensure successful achievement of relevant launch KPI’s
• Develop annual communications plan for each key initiative
• Develop process across organizational functions as relates to NV, Core and Design Lab
• Works closely with Product Management leaders to ensure product strategies and go to market strategies are in alignment with measurable goals and objectives
 
Management and Leadership (30% time allocation):
• Lead and collaborate with a cross-functional team of product development, marketing, sales and service to drive GTM projects from strategy through execution
• Lead with influence throughout all levels of the organization
• Initiate and facilitate discussions, collaboration and action plans that move work forward efficiently and at a high-quality standard
• Ensure strong relationships across team by understanding and managing expectations, engaging others and inspiring collaboration between NV, Core and Marvin Design Lab and other functional areas of the business
• Work with Marvin Creative Agency to scope integrated marketing programs and campaigns in relation to GTM strategy and process.
• Encourage and direct cross-functional communications and project implementation with Marketing, MDL, NV, Sales, IT and Service.
   
Drive for Results (25% time allocation):
• Responsible to analyze and report GTM KPI’s for new product performance
• Ensure effective and efficient execution of cross-functional plans
• Plan work and processes that optimize the team’s productivity
• Responsible to develop the go to market budgets and adhere to the budget tracking process
  
General Competencies:
• Marvin Purpose Values Oriented:  It is critical that we hire associates and hold them accountable to a standard of excellence demonstrated by our Purpose and Values.
• Scrappiness: You seek out creative ways to personally execute on the projects you put into motion.
• Solution-Oriented: When presented with a problem, you actively seek to find solutions.
• Collaborative: You enjoy working as a team and demonstrate a collaborative spirit within cross-functional teams. You are comfortable leading with indirect influence. Title and authority are not as important to you as collaborating with others to reach a common goal.
• Skilled with digesting data and market research: You’re good at quickly analyzing data and user research and turning it into actionable, digestible insights.
• Bias for action: You’re someone who tends to push the pace of innovation by moving fast and testing efficiently.
• Human Centered Design: You have empathy for the customer; you seek to prototype, test, refine and scale strategies that align with Marvin business priorities.
• Influence and alignment: You actively seek to gain alignment with peers and senior leadership while demonstrating interpersonal skills that influence key decision making.
• Ability to navigate change: You understand that the only certainty in life is that change is constant, and you handle change with positivity, courageous thinking, curiosity and flexibility.
• Excellent storyteller: You’re a natural at conveying our core value proposition to the user and crafting the right motivational nudges with effective messaging. You can convey strong, clear messages to target audiences of all sizes including cross-functional teams, customers, and industry groups
• Passion for our product: You love what Marvin is about and you believe our product can make a difference. You want to make doing business with Marvin easy.
• Strategic agility and critical thinking skills combined with solid business judgment.
• Ability to develop process and implement go to market strategies through results oriented integrated marketing programs and promotions.
• Responsive, professional persona; establishing relationships through demonstrated ability to build trust.
• Ability to lead and build collaborative teams through strong coaching and mentoring skills with a strong sense of accountability.
• Conduct business with a high level of ethical standards and integrity.
• Demonstrated excellence in strategic and organizational planning, time management, and organizational skills.
• Strong drive for results through solution-oriented decision-making and customer focus.
• Ability to manage expectations of dealer customers with resourcefulness and composure.
• A “can do” solution-oriented and professional demeanor that allows you to respond strategically and thoughtfully, while meeting the demands of a fast-paced work environment
• Comfortable working in the gray when process and job scope is defined or evolves
• Patience in driving change and navigating successfully within many functional areas of the business
• Demonstrated excellence in strategic and organizational planning, time management, and organizational skills.
  
Knowledge / Skills / Abilities:
• Demonstrated experience launching products to market
• Entrepreneurial and innovative marketing leader with a strategic mindset
• Well-versed in product and solution marketing methodologies
• Comfortable communicating opportunities both internally and externally
• Previous experience in managing and/or leading brand communications project managers though use project scoping, creative development and implementation.
• Strong self-starter; ability to anticipate potential issues, ability to quickly formulate options to resolve problems; strong conceptual thinker.
• Strong history of leading and executing solutions marketing strategies and plans including building a market-driven business case, creating compelling messaging materials, developing and executing marketing and launch plans
• Strong Project Management Skills, including strategic planning and implementation skills.
• Excellent communication (written, oral and presentation) development and delivery skills.
• A deep understanding of various processes used in developing of advertising, program or promotional materials in print, electronic or other forms of media.
• Responsive, professional personality.
• Responds to feedback with poise and grace.
 
Accountability Measures: 
• Achieve GTM KPI’s for assigned product and solution market launches
• Achieve stated customer value/satisfaction scores on Distributor/Dealer Surveys
• Establish & engrain new processes that re-shape GTM activities for the organization
 
Education / Experience:  
• Bachelor’s degree in related field is required
• MBA or further professional education preferred
• Minimum 5 years of experience with demonstrated achievement in leading go to market strategies and product marketing initiatives to meet goals and objectives
• Building products and/or related building industry experience preferred
• Efficiently work with and leverage various technology platforms to maximize effectiveness; proficient with the Microsoft Office Suite (Project, Excel, Word, PowerPoint, Outlook)

This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee.
 
EOE