The Design Researcher, Cultural Insights will guide and inspire teams into uncovering meaningful human-centered insights that drive great design and innovation in our people practices.
The Design Researcher, Cultural Insights will travel to explore diverse human behaviors and lifestyles. They will work with multidisciplinary teams and use research findings to inform and inspire strategic decisions and design solutions. They will translate research insights into powerful stories that shift hearts and minds.
• Design and plan creative research, including recruit plan, screeners, field guides, research activities, etc.
• Identify, select, and form the right team(s) to effectively carry out projects.
• Execute the Marvin listening strategy, including measurement of engagement / Great Place to Work
• Steer teams at various stages of innovation projects: uncovering needs and insights, identifying assumptions, rapidly prototyping new concepts, and monitoring and experimenting with real world offerings. Seek out diverse perspectives both from potential customers and teammates.
• Process the data into useful formats: filtering for relevant data and coding or categorizing data to support analysis.
• Lead synthesis and think about systems-level patterns and frameworks.
• Communicate and tell stories using writing, visuals, and verbal communication.
• Make research findings relevant and impactful for design through a variety of formats such as insights, decks, stories, videos, experiences, and exhibits.
Skills & Abilities
• Familiarity with a wide variety of qualitative research methodologies, such as: conducting one-on-one interviews and ethnographic-style fieldwork, moderating group conversations, running live prototyping sessions, conducting co-design workshops, and engaging users remotely.
• Impactful and passionate communication skills.
• A passion for applying quantitative data, numbers, and analysis to derive research insight.
• A desire to keep digging into insights, going beyond the obvious to identify what is truly unique or different about what you’re seeing in the world.
Qualifications – Education and Experience:
• Bachelor’s degree, or related field and/or commensurate experience.
• Three to five years of professional experience in applied research, outside of academic training. This should include design research, and might also include UX research, market research, applied sciences, journalism, and others.
• Experience applying research insights to creative design solutions.
• Experience working in highly collaborative, multidisciplinary teams.
• Some experience with basic mixed methods research that includes quantitative data. In particular, experience designing simple surveys (with tools like Google Forms, Qualtrics, SurveyMonkey or Typeform) and then working with your results using basic descriptive analysis (like percentages, sums, and averages).
• 50% travel as needed.
This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee.