PR & Social Media Strategist

Marketing
Eagan, MN
Position Overview:

You will work directly with the Manager, Integrated Content Strategy to lead and manage public relations and social media programs to support Marvin’s brand-building, sales and thought leadership goals. You will take ownership of the company’s social media presence (e.g., Facebook, Twitter, Instagram, Houzz, Pinterest, LinkedIn, YouTube) and recommend creative strategies to improve our positioning and maximize results from social campaigns. You will also lead our external communications program, using creative public relations tactics to position Marvin as a valuable editorial resource for trade and consumer media. You’ll lead press tours, plan events, and turn complex, technical topics into compelling, sticky stories that our media partners can’t resist reading and sharing. A successful candidate will be as comfortable writing engaging social posts as they are pitching media for our latest product innovation, and they won’t be afraid of digging into performance metrics to identify and leverage opportunities for constant improvement.
 
Responsibilities:
 
Media Relations (45% time allocation)

• Build and maintain relationships with trade and consumer media
• Field incoming media inquiries; fulfill requests for company or product information, images, interviews, etc.
• Work with integrated marketing agency team to craft and pitch creative, innovative story angles to generate editorial exposure
• Research, write, and edit public relations communication tools (e.g., press releases, fact sheets, case studies)
• Craft award submissions and manage any press outreach/marketing support for winning entries
• Coordinate news release distribution
• Maintain media database
• Track media coverage
• Manage trade and consumer editorial calendars
• Collaborate with public relations agency partner
 
Social Media (45% time allocation)

• Lead execution and management of company’s social media channels
• Work with Manager, Integrated Content Strategy and integrated marketing agency team to develop comprehensive social media strategy for the brands
• Lead development, review and management of monthly content calendars
• Coordinate with channel, brand and sales teams to support current or future campaigns with social media marketing support
• Monitor and track social media comments and questions; respond to inquiries when appropriate
• Use social monitoring software to monitor and track online conversations for the brands and competitors
• Develop monthly reports on social media activity and opportunities; identify performance opportunities and develop recommendations to improve effectiveness of campaigns
• Collaborate with social media agency partner
 
Tradeshows & Events (10% time allocation)

• Lead planning and implementation of media relations and social media activity in support of industry tradeshows
• Provide support for pre-and post-event communications
• Lead the development of communications plans designed to enhance the brand’s presence at tradeshows
• Write media alerts, news releases, product fact sheets, blog content, newsletter copy, and social media content
• Assist in media pitching pre- and post-event, when appropriate
• Attend tradeshows and other marketing events to assist, as needed, with media interviews, product demonstrations, etc.
• Assist in the coordination of event logistics, when appropriate
 
General Competencies
• Demonstrated proficiency with public relations practices; familiarity with standard PR metrics
• Ability to understand and analyze social media metrics
• Understanding of paid and sponsored social media strategies
• Ability to research and write clear/concise, creative, smart and engaging public relations and social media content
• Excellent verbal communication; effective interpersonal communication skills; relationship building skills at multiple levels, including senior leadership, ownership, and key external contacts
• Able to convey strong, clear messages to target audiences of all sizes including colleagues, customers, media, and industry groups
• Demonstrated ability to recognize compelling stories, conduct research, and write effective content for the media
• Strategic and critical thinking skills
• Entrepreneurial spirit with an ability to think unconventionally or from a new perspective
• Detail-oriented with demonstrated planning, time management, and organizational skills
• Internet savvy, including proficiency in navigating websites, blogs and social medial channels
• Growth-oriented individual with excellent analytical and verbal/writing presentation skills who is able to independently and effectively accomplish work
• Ability to prioritize multiple projects while also meeting deadlines
• Proactive, outgoing, positive, and professional
• Conducts business with a high level of ethical standards and integrity
• Strong drive for results
 
Knowledge / Skills / Abilities:

• Aptitude to manage ambiguity and lead change; self-starter; ability to anticipate potential issues; ability to quickly formulate options to resolve issues; strong conceptual thinker
• Strong organizational, leadership, and multiple-project management skills
• Ability to motivate others cross-functionally and externally
• Successful track record of positive relationship management abilities
• Ability to quickly learn and understand technical product information; must be able to translate technical information and effectively communicate in relevant terms to our targeted audience
• A strategic understanding of various processes used in public relations
• Efficiently work with and leverage various technology platforms to maximize effectiveness; proficient with the Microsoft Office Suite, various social media platforms and related public relations and social media tools (e.g., Salesforce Social Studio, Cision, PR Newswire), and blogging tools (e.g., Wordpress or similar) 
• Ability to travel, including overnights (approximately 10%)
Education / Experience
• Bachelor’s degree in related field is required
• 4 to 8 years public relations, media relations, social media or marketing experience in an agency or corporate setting
 
This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee.
 
EOE